I don’t care what anyone says: every single piece of good video content starts with a good script. Even if you’re teaching people about accounting (sorry, accountants). Investing time into a well-written script can steer and dictate the direction of an entire project. It's just too easy (and often boring) to run with the first, stock-standard thing that everyone else is doing. Sure, you’ll end up with a video, but a good script can really make your content stand out among the rest. It can reinforce your brand's messaging and tone of voice, showing your audience that you really know who they are. A good script can help you craft the exact message you want your customers to know, in a way that is unique, impactful, and sticks with them well after watching.
