The key to creating a great video campaign is great production. I don’t necessarily mean the best cameras or Chris Hemsworth. I mean good, solid, process-driven, and organizational structure. If you need someone to join your team who has literally years and years of repeating this process over and over again, fill out the contact form. I’m a firm believer that the role of a good video producer is to create space for creative people to be creative, as long as they’re being creative within the confines and parameters set out to nail the brief within the allotted time and budget. It’s a delicate and wonderful balance.